January 15, 2025

Early in 2025, Floki intends to introduce the FLOKI Token ETP on Switzerland’s SIX Exchange

In the first quarter of 2025, Floki plans to launch an exchange-traded product (ETP) linked to its FLOKI token on Switzerland’s SIX Swiss Exchange.

If this move is accepted, FLOKI will become the second memecoin in Europe to offer an institutional-grade investment product, following Dogecoin.

The December 25 release details Floki’s partnership with an ETP issuer and regulated asset manager to create an investment vehicle that is available to both institutional and individual investors.

Floki DAO will distribute $2.8 million worth of ETP tokens

The Floki DAO has suggested transferring 16 billion FLOKI tokens, or roughly $2.8 million, from its treasury to help the endeavor by supplying liquidity for the ETP.

With 204.9 billion votes in favor of the plan and none against, it has garnered overwhelmingly positive community support. By bridging the gap between digital assets and traditional finance, the ETP seeks to give investors regulated exposure to FLOKI.

Floki has promised that tokens allotted for liquidity would remain under its hands and can be retrieved once third-party liquidity is adequate, even though specifics regarding the product’s structure and pricing are still undisclosed.

The ETP will be held on the SIX Swiss Exchange, which is the biggest stock exchange in Switzerland and the third largest in Europe.

This comes after Floki and Mastercard recently partnered to introduce a cryptocurrency debit card.

The card accepts several cryptocurrencies, such as FLOKI, Bitcoin, and USDT, and is offered in both physical and virtual forms in 31 European nations.

The project is in line with a larger movement to increase the number of cryptocurrency investing alternatives.

In response to increasing demand, products such as Solana, Ripple, and Dogecoin ETPs have surfaced in addition to Bitcoin and Ethereum.

Retail and institutional investors in the Nordic region now have regulated exposure to DOGE thanks to Valour’s creation of the first Dogecoin ETP on Sweden’s Spotlight Stock Market last month.

The “most popular” cryptocurrency narrative in 2024 was meme coins

According to a recent CoinGecko analysis, meme coins accounted for about one-third of investor interest in 2024, dominating the cryptocurrency market.

These extremely speculative tokens accounted for 31% of crypto-related searches, according to the survey, which examined site traffic from January 1 to December 21.

The “main meme coin narrative” alone garnered 15% of interest among the different trends, which is a significant increase of more than six percentage points from 2023.

The fourth-largest category was Solana-based meme coins, which came in second with 8% interest.

The industry’s dominance was further cemented when other meme coin-related trends, like those connected to Coinbase’s Base blockchain and AI-themed meme coins, were listed among the top narratives.

With market capitalizations of $49.3 billion and $13.8 billion, respectively, Dogecoin (DOGE) and Shiba Inu (SHIB) remain at the top of the market, adding to the $113.2 billion total memecoin market valuation.

Additionally, with about 13% of attention, artificial intelligence (AI) tokens became the second most popular cryptocurrency story of the year.

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