by Apple and ISSEY MIYAKE have teamed up to create a unique accessory that blends fashion, art, and everyday convenience. The result of this collaboration is the iPhone Pocket, a beautifully designed wearable pouch made with a single piece of 3D-knitted fabric. This modern accessory is created to fit any iPhone model, while also offering enough flexibility to carry other small items you use throughout the day.
The iPhone Pocket represents a fresh approach to how we carry our devices. Instead of placing your phone in a traditional case or bag, this accessory lets you wear your iPhone in a stylish and practical way. Beginning Friday, November 14, the iPhone Pocket will be available at select Apple Store locations and on apple.com in regions including France, Greater China, Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States.
A Minimalist Design With Thoughtful Functionality
The iPhone Pocket is built around the idea of transforming a simple piece of cloth into something functional and expressive. Inspired by ISSEY MIYAKE’s iconic pleated designs, the pocket features a soft, ribbed, open-knit texture that naturally expands depending on what’s inside. Its 3D-knitted construction makes it durable yet flexible, maintaining a sleek appearance even as it stretches to hold more items.
This pocket completely encloses your iPhone while adjusting smoothly to its shape. The open-knit pattern adds a subtle layer of transparency, making it possible to glimpse your phone’s screen or notification light without removing the device. This gives the accessory a modern feel while providing everyday practicality.
The iPhone Pocket can be used in multiple ways:
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Handheld as a small pouch
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Attached to a tote or handbag
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Worn across the body like a fashion accessory
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Tied onto straps or belts for a hands-free option
Its lightweight build and soft texture make it comfortable for daily wear, regardless of personal style.
A Range of Colors That Encourage Personal Expression
Apple and ISSEY MIYAKE created the iPhone Pocket with personalization in mind. The design comes in two strap lengths — short and long — each offering different style possibilities.
Short Strap Colors (8 total)
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Lemon
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Mandarin
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Purple
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Pink
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Peacock
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Sapphire
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Cinnamon
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Black
Long Strap Colors (3 total)
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Sapphire
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Cinnamon
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Black
The short strap offers a compact, fashion-forward look, while the long strap is ideal for wearing as a sling or cross-body pouch. The color selection was intentionally designed to mix and match with all iPhone models and their finishes, making it easy to build your own style combination. Whether you prefer bold tones or classic neutrals, the palette offers something for every preference.
A Shared Design Philosophy Between Apple and ISSEY MIYAKE
According to Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, the iPhone Pocket reflects the connection people feel with their iPhone. He explains that the accessory celebrates the idea of “wearing the iPhone in your own way,” leaving room for personal interpretation and styling. This aligns with ISSEY MIYAKE’s long-standing belief in simplicity, freedom, and the potential of fabric to transform based on the user’s needs.
Molly Anderson, Apple’s vice president of Industrial Design, describes the iPhone Pocket as the perfect example of how both brands value craftsmanship and simplicity. She highlights that the accessory was designed to bring joy, offering a new and beautiful way to carry essentials like the iPhone, AirPods, and small daily items. The thoughtful color selections allow users to easily express their individuality, reinforcing Apple’s mission to create products that fit naturally into everyday life.
Crafted From a Single Piece of Cloth: The Art Behind the Design
The heart of the iPhone Pocket’s design lies in its singular 3D-knitted construction, produced in Japan using advanced techniques developed by ISSEY MIYAKE. This method eliminates the need for cutting or sewing multiple pieces of fabric. Instead, the entire pocket is formed as one continuous piece, ensuring a seamless finish and natural stretch.
This concept of “a piece of cloth” has long been central to ISSEY MIYAKE’s design approach. By reimagining their signature pleated garments through a functional lens, the iPhone Pocket becomes both a fashion accessory and a practical storage solution.
Throughout the development process, the Apple Design Studio collaborated closely with ISSEY MIYAKE to refine the accessory’s shape, performance, durability, and overall feel. This partnership ensured that the final product aligns with Apple’s quality standards while maintaining the artistic essence of ISSEY MIYAKE.
Pricing and Global Availability
The iPhone Pocket is offered as a special-edition accessory, making it a unique collectible for fans of design, fashion, and Apple products.
Pricing
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Short strap model: $149.95 (U.S.)
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Long strap model: $229.95 (U.S.)
Availability
Customers can purchase the iPhone Pocket beginning Friday, November 14, at select Apple Store locations and online in:
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France
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Greater China
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Italy
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Japan
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Singapore
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South Korea
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United Kingdom
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United States
With the holiday season approaching, Apple Store Specialists — both in store and online — can help shoppers pair different strap lengths and colors with their iPhone model, offering personalized styling suggestions. This makes the iPhone Pocket not only a practical accessory but also a thoughtful gift for those who love fashion and technology.
